Privacy Policy

Protecting your private information is our priority. This Statement of Privacy applies to The Paracord Store and theparacordstore.com and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to "we", "us", "our" or "The Paracord Store" include theparacordstore.com, The Paracord Store and Rocky Top Trading LLC. The Paracord Store website is an ecommerce site. By using our website, you consent to the data practices described in this statement.

Collection of your Personal Information

We may collect personally identifiable information, such as your name and address. If you purchase our products and services, we collect billing and credit card information. This information is used to complete the purchase transaction. We may also collect anonymous demographic information, which is not unique to you, such as your age and gender. We may gather additional personal or non-personal information in the future.

Information about your computer hardware and software may be automatically collected by The Paracord Store. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of our website.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through The Paracord Store's public message boards, this information may be collected and used by others.

We encourage you to review the privacy statements of websites you choose to link to from The Paracord Store website so that you can understand how those websites collect, use and share your information. We are not responsible for the privacy statements or other content on websites outside of our website.

Use of your Personal Information

We collect and use your personal information to operate our website(s) and deliver the services you have requested.

We may also use your personally identifiable information to inform you of other products or services available from The Paracord Store and its affiliates. We may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

We do not sell, rent or lease our customer lists to third parties.

We may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to The Paracord Store, and they are required to maintain the confidentiality of your information.

We may keep track of the websites and pages our users visit within The Paracord Store, in order to determine which of our services are the most popular. This data is used to deliver customized content and advertising within The Paracord Store to customers whose behavior indicates that they are interested in a particular subject area.

We will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on The Paracord Store or the site; (b) protect and defend the rights or property of The Paracord Store or its affiliates; (c) facilitate a merger, acquisition, or sale of all or a portion of The Paracord Store's assets and (d) act under exigent circumstances to protect the personal safety of users of The Paracord Store, or the public.

Use of Cookies

The The Paracord Store website may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize The Paracord Store pages, or register with The Paracord Store site or services, a cookie helps us to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to our website, the information you previously provided can be retrieved, so you can easily use the features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the The Paracord Store services or websites you visit.

Security of your Personal Information

The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us. We secure your personal information from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

In additon to our standard checkout procedure, we may offer third party checkout options on our website. If you choose to use a third party checkout option to pay for your order, its privacy statement and security practices will apply to your information. We encourage you to read the third party's privacy statement before providing your information.

Children Under Thirteen

We do not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

Disconnecting your Account from Third Party Websites

You may be able to connect your account at The Paracord Store to third party accounts. BY CONNECTING YOUR THE PARACORD STORE ACCOUNT TO YOUR THIRD PARTY ACCOUNT, YOU ACKNOWLEDGE AND AGREE THAT YOU ARE CONSENTING TO THE CONTINUOUS RELEASE OF INFORMATION ABOUT YOU TO OTHERS (IN ACCORDANCE WITH YOUR PRIVACY SETTINGS ON THOSE THIRD PARTY SITES). IF YOU DO NOT WANT INFORMATION ABOUT YOU, INCLUDING PERSONALLY IDENTIFYING INFORMATION, TO BE SHARED INTHIS MANNER, DO NOT USE THE THIS FEATURE. You may disconnect your account from a third party account at any time. Users may learn how to disconnect their accounts from third-party websites by visiting their associated third-party website account or by contacting us via email.

Opt-Out & Unsubscribe

We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from The Paracord Store by contacting us via email.

Changes to this Statement

We will occasionally update this Statement of Privacy to reflect company and customer feedback. We encourage you to periodically review this Statement to be informed of how The Paracord Store is protecting your information.

Contact Information

We welcome your questions or comments regarding this Statement of Privacy. If you believe that we have not adhered to this Statement, please contact us via email or by postal mail at:

The Paracord Store
P.O. Box 759
Caryville, Tennessee 37714

Effective as of June 01, 2016